“Our relationship with the Wounded Warrior Project allows Polaris and our dealers to support the men and women who selflessly sacrifice for our nation through their military service,” said Scott Wine, Polaris Industries CEO. “We consider it an honour and a privilege to partner with the Wounded Warrior Project, an organization that lends a hand to those who merit it most. We hope this donation helps these brave men and women return to the rich, active lives they truly deserve.”

On the opening night of the company’s summer sales meetings, Polaris announced it would donate $25 to WWP for each rider that rode an all-terrain vehicle or side-by-side at the Polaris demo track, a winding set of man-made dirt trails intended to provide dealers with a chance to experience riding the latest Polaris products. That promise led to $44,500 in donations, powered by more than 1,700 demo rides.

The following week, at the 72nd edition of the legendary motorcycle rally at Sturgis, a year-long effort from Polaris-owned Victory Motorcycles and its dealers culminated when Steve Menneto, Polaris’ vice president of motorcycles, announced that Victory would contribute an additional $100,000 to WWP. The money represented an incredible number of demo rides conducted throughout the year at Victory dealerships as the brand challenged consumers with the phrase “Ride One and You’ll Own One,” then backed it up with the promise of donations to WWP for each ride.

In addition to donations made by Polaris and Victory, the company offered dealers the opportunity to contribute to WWP as well. More than 100 Polaris dealers combined to generously add $9,625 of their own money, bringing the donation total to $154,125.