Polaris Industries Inc. (NYSE: PII) announced that it will partner with the Costco Auto Program (CAP), an auto-buying program specifically for Costco members, as the exclusive promotional partner for its powersports division.
Costco members will be able to access special pricing and promotional incentives on select Polaris products at participating dealers in the U.S.
“We are excited to announce our role in expanding the selection of powersport products offered through the Costco Auto Program,” said Tim Larson, vice president, global customer excellence, Polaris. “This program allows Costco members to experience industry-leading Polaris products at a great value while connecting members with our valued dealers to engage even more riders in our brands and lifestyle.”
“Polaris is an industry leader offering the breadth and depth of products that are a great fit for Costco members,” said Jeff Skeen, president and general manager of Affinity Auto Program, which operates the Costco Auto Program. “Costco members rely on us to recommend premium products while saving them time and money. This new partnership gives us the opportunity to offer an exceptional value on powersport products without the hassle of negotiating.”
As a partner in the Costco Auto Program, Polaris, Victory and GEM branded products will be on display inside select Costco warehouses. Costco members will be able to obtain special pricing and purchase these products through trained and certified Polaris dealer representatives at participating dealerships. Costco members can locate a participating dealership by visiting CostcoAuto.com/powersports.
As part of this new partnership, the Costco Auto Program will feature different Polaris products on promotion throughout the year, beginning September 2014. Products will include snowmobiles, off-road vehicles (Sportsman, Ranger and RZR), Victory motorcycles and GEM electric vehicles. Specific Polaris brand participation will vary by store and dealer geography. To learn more about the Costco Auto Program and the variety of powersport products available through the program visit CostcoAuto.com/powersports.
No word if-and-when this program will be available at Canadian Costco stores.