A visit to Yamaha Motors head office
News & Events
February 17, 2016

A visit to Yamaha Motors head office

A visit to Toronto for publisher Keith Powell leads to a quick stop at the head office of Yamaha.

In January I had the opportunity to travel to Toronto and once again remind myself that TO is a whole different world.  This massive city just keeps growing and expanding. The town had buzz to it—the Maple Leafs were in town and the pre-NBA All Star game hype was already starting to gear up, noisy non-stop traffic filled the streets and freeways, construction cranes and projects were everywhere and the outdoor rink in front of City Hall was packed with brave-hearted skaters.

Skaters at the outdoor rink in front of Toronto City Hall.
Enjoying a bit of ice time in freezing sub-zero temperatures, Toronto skaters prove they are a hardy breed. — Photo by Keith Powell

I had forgot how cold Toronto can be in January—though I utilized the subway system a great deal—I did end up walking a fair bit in the sub-zero weather. Brrr—I can see why everyone wisely sports a Canada Goose down jacket or coat.

After taking a long taxi ride out to Gordon Baker Road in the North York part of the city I met with Bryan Hudgin, marketing manager at Yamaha Motor Canada.

Yamaha is the only Japanese motorsports OEM that produces a snowmobile lineup and they also have a great line up of All Terrain Vehicles (ATV's), generators and, of course, street and off-road motorcycles.

To impress visitors and enthusiasts alike, Yamaha's front office sported a new Grizzly ATV tricked up with a Camoplast 4TS track conversion kit.

I invited Bryan to send us more press information on Yamaha products and developments, so readers should see more mention of Yamaha appearing on our SnoRiders and RidersWest websites in the future.

After a brief (Bryan was gearing up for a number of upcoming outdoor shows) but productive meeting with Yamaha's marketing manager, I headed back to downtown TO for my next appointment.

More stories

Top Rad Riders of all time
News & Events

Top Rad Riders of all time

These are the Raddest Riders we’ve ever met

Kyle Born
January 6, 2024

Everything you need to know about Canada’s major 2023 Snowmobile and Powersports Shows
News & Events

Everything you need to know about Canada’s major 2023 Snowmobile and Powersports Shows

Canada’s snowmobile and powersports shows: Where and when?

Kyle Born
August 26, 2023

The best electric ATVs and motorcycles on the market today
News & Events

The best electric ATVs and motorcycles on the market today

These electric powersports machines are on the cutting edge of rider technology

Kyle Born
August 9, 2023

Advertisement
Billboard
970 × 250 · 300 × 250 on phones