Series

2012–2024

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Stories in this series

Polaris’ ultimate off-road vehicle: Lunar Rover replica commemorates Apollo 11 50-year anniversary
News & Events

Polaris’ ultimate off-road vehicle: Lunar Rover replica commemorates Apollo 11 50-year anniversary

Polaris and the US Space and Rocket Center collaborated to build a working lunar rover replica

Kyle Born
July 31, 2019

Polaris evolves brand to reflect growth and encourages consumers to think outside
News & Events

Polaris evolves brand to reflect growth and encourages consumers to think outside

Think Outside – the evolved Polaris brand position – articulates the company’s corporate brand in a way that supports its vision

Kyle Born
July 29, 2019

Honda Announces Two New Four-Seat Sport Side-by-Side Models
News & Events

Honda Announces Two New Four-Seat Sport Side-by-Side Models

Talon 1000X-4, Talon 1000X-4 FOX Live Valve included in side-by-side lineup unveiling

Kyle Born
June 17, 2019

BC Coroners Service data shows MVI fatalities preventable
News & Events

BC Coroners Service data shows MVI fatalities preventable

Lack of restraints and drug and alcohol involvement are the top contributors to vehicle fatalities

Kyle Born
May 27, 2019

BRP announces José Boisjoli now Chairman of the Board
News & Events

BRP announces José Boisjoli now Chairman of the Board

“It is a privilege to be nominated by the Board as the incoming Chairman,” said José Boisjoli, President and CEO of BRP

Kyle Born
May 7, 2019

Province provides record funding for ground search and rescue in B.C.
News & Events

Province provides record funding for ground search and rescue in B.C.

The funding will help the BC Search and Rescue Association (BCSARA) and GSAR groups bolster training.

Kyle Born
March 28, 2019

Women motorcycle riders twisting their throttles prepping for worldwide “Just Ride” action
News & Events

Women motorcycle riders twisting their throttles prepping for worldwide “Just Ride” action

IFRD is one day which celebrates women motorcyclists while promoting and highlighting the activities of women in motorcycling

Kyle Born
March 26, 2019

Toronto Spring Motorcycle Show kicks off riding season
News & Events

Toronto Spring Motorcycle Show kicks off riding season

The RidersPlus Toronto Spring Motorcycle Show offers motorcycle enthusiasts an all-access pass to the world of motorcycling.

Kyle Born
March 25, 2019

New Website Portal “The Dirt” Launches for Off-Road Enthusiasts
News & Events

New Website Portal “The Dirt” Launches for Off-Road Enthusiasts

4WP is a powerhouse in the growing $10-plus billion Jeep, truck and UTV accessory market

Kyle Born
February 22, 2019

BRP purchases select assets of Alta Motors as part of its interest in exploring alternate energy
News & Events

BRP purchases select assets of Alta Motors as part of its interest in exploring alternate energy

BRP is well-known for pushing innovation to improve the rider experience

Kyle Born
February 22, 2019

Campion Marine hires Neil Gilbert to design next generation of boats
News & Events

Campion Marine hires Neil Gilbert to design next generation of boats

For over 45 years, Campion Marine has been building a diverse quality line-up of boats

Kyle Born
January 25, 2019

New events and returning faves highlight 2019 ERX event calendar
News & Events

New events and returning faves highlight 2019 ERX event calendar

For 2019, the facility is looking to host more than 30 events, highlighted by returning favorites and first-time experiences.

Kyle Born
January 23, 2019