News & EventsPolaris’ ultimate off-road vehicle: Lunar Rover replica commemorates Apollo 11 50-year anniversaryPolaris and the US Space and Rocket Center collaborated to build a working lunar rover replicaKyle BornJuly 31, 2019
News & EventsPolaris evolves brand to reflect growth and encourages consumers to think outsideThink Outside – the evolved Polaris brand position – articulates the company’s corporate brand in a way that supports its visionKyle BornJuly 29, 2019
News & EventsHonda Announces Two New Four-Seat Sport Side-by-Side ModelsTalon 1000X-4, Talon 1000X-4 FOX Live Valve included in side-by-side lineup unveilingKyle BornJune 17, 2019
News & EventsBC Coroners Service data shows MVI fatalities preventableLack of restraints and drug and alcohol involvement are the top contributors to vehicle fatalitiesKyle BornMay 27, 2019
News & EventsBRP announces José Boisjoli now Chairman of the Board“It is a privilege to be nominated by the Board as the incoming Chairman,” said José Boisjoli, President and CEO of BRPKyle BornMay 7, 2019
News & EventsProvince provides record funding for ground search and rescue in B.C.The funding will help the BC Search and Rescue Association (BCSARA) and GSAR groups bolster training.Kyle BornMarch 28, 2019
News & EventsWomen motorcycle riders twisting their throttles prepping for worldwide “Just Ride” actionIFRD is one day which celebrates women motorcyclists while promoting and highlighting the activities of women in motorcyclingKyle BornMarch 26, 2019
News & EventsToronto Spring Motorcycle Show kicks off riding seasonThe RidersPlus Toronto Spring Motorcycle Show offers motorcycle enthusiasts an all-access pass to the world of motorcycling.Kyle BornMarch 25, 2019
News & EventsNew Website Portal “The Dirt” Launches for Off-Road Enthusiasts4WP is a powerhouse in the growing $10-plus billion Jeep, truck and UTV accessory marketKyle BornFebruary 22, 2019
News & EventsBRP purchases select assets of Alta Motors as part of its interest in exploring alternate energyBRP is well-known for pushing innovation to improve the rider experienceKyle BornFebruary 22, 2019
News & EventsCampion Marine hires Neil Gilbert to design next generation of boatsFor over 45 years, Campion Marine has been building a diverse quality line-up of boatsKyle BornJanuary 25, 2019
News & EventsNew events and returning faves highlight 2019 ERX event calendarFor 2019, the facility is looking to host more than 30 events, highlighted by returning favorites and first-time experiences.Kyle BornJanuary 23, 2019